Instagram is the fastest growing social network in 2019, continuing its phenomenal expansion in 2017 and 2018. Its older sibling, Facebook, may still have the largest user base, but Instagram is rapidly catching up. One notable difference is that Instagram is beloved by the young audiences form ages 21-35, whereas that demographic are now leaving Facebook because they perceive it as now being for their parents and business advertising.
In mid-2018 Instagram announced that it had reached 1 billion monthly active users, and is now well on its way to the second billion. These users post 95 million photos and videos per day, along with uploading 400 million Instagram Stories a day. Instagram users “like” an incredible 4.2 billion posts every day.
Consistency is key…
That being said, shouldn’t your brand be more consistent and targeted towards the organic audience you want to attract?
You have members or followers that you inspire and motivate on a daily basis. In order to convert those viewers into loyal and dedicated organic followers, your brand needs to be engaging with them with content pertinent to what you stand for. Consistency is key in this vast and influential market where you can fall through the cracks and be just like everyone else.
Engaging with your followers through your workout programs, nutritional guides, resting or sleeping habits and/or even just simply doing Q & A’s on your LIVE posts or IGTV, you need content that engages cohesively work together while conveying your message.
First, think about what is your goal during this shoot. If you are want to build a fitness portfolio and want images for your training and nutritional business or online marketing and websites, then you need content which represents this philosophy. If getting exposure and getting published in magazines is your goal then your content has to represent this as well. With this in mind, focus on picking up those magazine and/or brochures and see how others market themselves. If it’s a workout regimen you seek, then see how magazines showcase specific workouts and then imitate their proven practices.
If you are a nutritional and health awareness brand, then pick up a women’s health, Oxygen, Eating Well or a cock book and see what images these companies use to market their content to their audience.
Influencer marketing works when your brand is consistent and cohesive throughout all your social media platforms.
You are putting your hard earn money into this shoot make sure you do your homework and not just wing it. You want your experience to be seamless and enjoyable. Make sure to have variety in your shoot and have the most marketable content available. Whether you are drinking coffee or simple just enjoying a day relaxing. You should always have content that represents different aspects of your life.
Are you in the best shape year round?
Take advantage of this opportunity to work closely with me to create content that you are able to use year round for your branding needs. You strive to be in your best physique possible. Unfortunately keeping that washboard abs and those lean arms and legs takes dedication. There are some months where we look better than others. Make sure to have content you can use year round which conveys your message to your viewers.
In my comprehensive influencer branding program you’ll have the opportunity in having a vast selection of material where you can post consistently throughout all you social media platforms and have a cohesive and seamless body of work your followers can relate too.
Influencer Marketing in 2019 Predicted to Grow to More than Double 2017 Figures
Influencer advertising has kept on developing as an industry in the course of the most recent couple of years. It was a $1.7 billion industry in 2016, expanding to $3 billion in 2017. A continued growth to $4.6 billion in 2018 and is expected to grow in upwards of $6.5 billion for 2019.
Contrary to popular belief, not everyone wants to see you on the beach in a bikini or deadlifting 225lbs at the gym all the time. And who wants to see selfies all the time? Your viewers want variations and your brand and lifestyle is not just beach and gym pictures. Cohesive and strategically placed images and content is what will help you separate yourself and stand out from others in your industry.
“It’s the everyday images we don’t think about.”
In our busy day to day activities, water is essential to our survival. Imagine having an image like this of yourself and then you can write a nice blog spot to your readers about the importance water instead of a squat picture in the gym or another selfie by your bedroom window light…
Even if you’re not a fitness model or participate in competitions, you still need content that represents you and your fitness goals. Your audience has become your loyal followers because they believe in your message and what you stand for. In this fast paced world, you don’t want to stop every second to take a photo or make sure your outfit is correct or if your hair and makeup looks good. When you have a variety of images you can use year-round, or on a monthly basis, you will save time and energy when needing to post that perfect image anytime; anywhere.
Stand out now
You will be able to market your images on your website, create your own e-books, on all social media platforms, and even for your promotional material.
Establish your brand effectively and consistently with my influencer and lifestyle strategies and drive more leads and engagement to your business.